A. Lange & Söhne is Germany’s Top Luxury Brand
A. Lange & Söhne is Germany’s Top Luxury Brand
Glashütte, 18 August 2009
For the second time in a row, the traditional watch manufactory A. Lange & Söhne comes out top of the ranking of German luxury brands, published by the renowned business news magazine “Wirtschaftswoche” in its edition of 17 August 2009.
With a grand total of 242 points out of a possible 300, the watchmaker from Saxony’s Ore Mountains once again stands head and shoulders above all the other luxury brands and ranks – like in 2007 – before the automobile manufacturers Maybach (218) and Porsche (197) as well as various furniture, timepieces, jewellery, and fashion brands. The highest score of 87 points in the category “brand appeal” contributed greatly to this placing. Along with criteria to do with pricing, this category played a decisive role in the overall score. Since 2005, the luxury league table is drawn up every two years by the Munich “Brand Rating” agency at the instigation of the magazine “Wirtschaftswoche” among the leading German luxury brands. The data was collected in more than 150 interviews with experts from the respective industries.