BASELWORLD 2009 : tradition takes place of honour
BASELWORLD 2009 : tradition takes place of honour
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With the forthcoming opening of BASELWORLD, the world’s most important watch fair, the Swiss exhibitors are pleased to unveil the early trends for 2009. More than ever, Swiss watch creations embody the values that have forged the reputation of Swiss horology across the centuries: savoir-faire, excellence and innovation.
Watch culture rather than flamboyant finishing
2009 marks a return to traditional watch values. The movement – historically mechanical – retakes its pre-eminent place at the heart of the timepiece. To achieve authenticity, the flamboyant finishing of recent years has given place to refinement. Dials, delicately openworked, reveal the fine mechanical architecture of the watch. The vogue, in fact, is for movements designed and manufactured in-house, a manufactory spirit that confirms the legitimacy of our watchmakers. Many watch brands have also drawn on their past. Old movements and legendary models - revamped to meet current tastes - embody the world of famous names that have shaped the history of watchmaking. 2009 also sees the return of one of the oldest complications, the regulator. Rarely have the heritage and crafts of watchmaking been so prominent as this year. And it is certainly no accident that perfectly mastered technical elements are being valorised, rather than an excess of complications. As far as design is concerned, the trend is towards unpretentious refinement: anthracite grey and full-black take pride of place, while brands have been happy to combine steel cases with coloured bezels, pink gold in particular.
Rendezvous at BASELWORLD
The Swiss exhibitors are looking forward to meeting you at their booths. While watchmakers, jewellers and those working in affiliated branches represent different worlds, they are united by a constant: that of excellence and love of fine workmanship. So, see you at BASELWORLD between 26 March and 2 April!
NEW PRODUCTS 2009
- ALPINA Extreme
- ALPINA Extreme Tourbillon Regulator Manufacture
- AQUANAUTIC Super King Diving Tourbillon
- ARMAND NICOLET L08
- ARMAND NICOLET LS8
- ARMIN STROM Skeleton Square Man
- ARMIN STROM Armin by Armin Strom - Regulator Earth
- BERTOLUCCI Stria
- BULOVA Colosseum Ladies 63R117
- CERTINA DS 1 Chrono Automatique
- CHOPARD L.U.C. Twist
- CLERC Odyssey
- CONCORD C1 QuantumGravity
- DAVIDOFF Very Zino Gent Automatic Bicolour
- DELANCE Secret de femme
- DEWITT Academia Tourbillon Force Constante à Chaîne
- DOXA Château des Monts Limited Edition
- DUBEY & SCHALDENBRAND Gran'Chrono Astro
- ETERNA Contessa
- FRANC VILA FVa n° Cuatro Tourbillon Chronograph SuperLigero Concept
- FREDERIQUE CONSTANT Love Heart Beat Automatic
- FREDERIQUE CONSTANT Maxime Manufacture Automatic
- GREUBEL FORSEY Quadruple Tourbillon
- GUEPARD Tersa
- HAMILTON Ventura XXL Automatic
- LONGINES Weems Second-Setting Watch
- LOUIS ERARD 1931 Régulateur Réserve de Marche
- LUMINOX Blackbird SR-71 Limited Edition II
- MAURICE LACROIX Masterpiece Le Chronographe Squelette
- MAURICE LACROIX Pontos Décentrique GMT pink gold
- MONDAINE Official Swiss Railways Watch Evolution
- Oris Rectangular Bob Dylan Limited Edition
- PERRELET Chronographe à rattrapante Louis-Frédéric
- PORSCHE DESIGN Rattrapante P'6920
- SECULUS Masterline
- SULTANA Ariadne
- SWISS MILITARY-HANOWA Revenge Dual Time
- Tissot Couturier
- TISSOT My-T Tonneau
- TISSOT Sea Touch
- ULYSSE NARDIN Maxi Marine Diver Titanium
- UNIVERSAL GENEVE Compax - Limited Edition
- VICTORINOX Infantry Vintage Jubilee Edition
- WALTHAM Fidalgo