Charris Yadigaroglou joins MB&F as Head of Communication
Charris Yadigaroglou joins MB&F as Head of Communication
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Geneva, 11 March 2011
MB&F is extremely pleased to welcome Charris Yadigaroglou to the team, who joins us as Head of Communication. Charris has been following MB&F with great interest since our beginning in 2005. He recalls: “I remember reading the first articles about the MB&F/Maximilian Büsser & Friends concept, its innovative, open-architecture business model, and thinking how different, cool and potent this start-up seemed. Not to mention the amazing horological machines that followed and blew me away!”
Charris has focused his entire professional life on marketing and communications, both on the agency side – he managed the Swiss operations of Grey Advertising for over ten years – and within in-house marketing departments, as Communications Manager for Piaget (Richemont group) and VP Marketing of the Kempinski hotel chain.
Following a similar path to that which led Maximilian Büsser to create MB&F in 2005, and Serge Kriknoff to join as partner and C.O.O. in 2008, Charris decided to leave a successful career in large multinational companies and join the rebellion called MB&F.
“I am thrilled to work for MB&F. My discussions with Max have been real eye-openers: after a series of very 'corporate' positions within larger companies, I have realised that the dynamic MB&F environment is exactly where I want to work at this stage in my life. The 'Creative Lab' concept allows a truly radical approach to high-end watchmaking – MB&F’s horological machines ignore any form of market research, and the company’s success is not based on superficial marketing tactics; they are the result of an independent, authentic, uncompromising creative spirit. The brand’s followers clearly adhere to that spirit. It’s a fascinating and very motivating situation from a communications point-of-view – and in my opinion, the way to go in the future, for true top-end luxury labels”.
Charris will head the communication, trade marketing, public relations and community management of MB&F.
The MB&F team welcomes warm-heartedly its 9th member, and looks forward to working with Charris on the amazing projects to be rolled out in the years to come.