Hans Noll came to Biel in 1961, following a broad-based commercial career, and took over the European sales management responsibility for a mid-sized watch factory. In 1963, following a management changeover, he left this company to set up his own business with his wife. As sufficient capital was not available to buy a brand for himself, he used his imagination and blended the founder's name Hans Noll with the word Watch, giving birth to the brand name Hanowa. Already after only a few years, watches were being produced under own management, giving Hanowa right from the outset a reputation for fantasy watches (ring watches, pendant watches, clip watches, watch sets and much more). For the past 10 years, the company has adapted itself to the changing market trend and converted its production over to sports watches. Thus the "hw Swiss Military" brand was born. Soon afterwards sister brand "Swiss-Eagle" followed, appealing to the same target audience but offering special, exclusive models.
Hans Noll arrives in Biel, Switzerland, to take over the European sales management for a mid-sized watch factory.
Hans leaves the group with aspirations to establish his own watch-making company with his wife, Elisabeth Noll. Without the resources to purchase an established brand, HANOWA is launched, created from the letters in Hans Noll Watches.
The brand establishes a reputation for exceptional watch making, including ring watches, pendant watches, clip watches and more.
The precision and skill of Hanowa leads to a focus on the production of sports, performance and lifestyle watches. Out of this, the Swiss Military brand is born.
Hanowa celebrates its 45th Anniversary.
Today (50th Anniversary for the brand)
SWISS MILITARY HANOWA has grown into a powerful watch brand with global recognition, reflecting a sporty, sophisticated lifestyle that adheres to a philosophy grounded in finding value and elegance at a reasonable price point.
- Picture gallery watch models Hanowa AG
- Picture gallery movements Hanowa AG
- Picture gallery archive Hanowa AG
CH - 4503 Solothurn
Tel : (++41) 032 329 39 80
Fax : (++41) 032 329 39 89
Email : [email protected]