Hanowa AG

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Hanowa AG

SWISS MILITARY-HANOWA
Company logo
SWISS MILITARY-HANOWA
Flagship

Hans Noll came to Biel in 1961, following a broad-based commercial career, and took over the European sales management responsibility for a mid-sized watch factory. In 1963, following a management changeover, he left this company to set up his own business with his wife. As sufficient capital was not available to buy a brand for himself, he used his imagination and blended the founder's name Hans Noll with the word Watch, giving birth to the brand name Hanowa. Already after only a few years, watches were being produced under own management, giving Hanowa right from the outset a reputation for fantasy watches (ring watches, pendant watches, clip watches, watch sets and much more). For the past 10 years, the company has adapted itself to the changing market trend and converted its production over to sports watches. Thus the "hw Swiss Military" brand was born. Soon afterwards sister brand "Swiss-Eagle" followed, appealing to the same target audience but offering special, exclusive models.

Inhaltsverzeichnis

Brief chronology

1961

Hans Noll arrives in Biel, Switzerland, to take over the European sales management for a mid-sized watch factory.

1963

Hans leaves the group with aspirations to establish his own watch-making company with his wife, Elisabeth Noll. Without the resources to purchase an established brand, HANOWA is launched, created from the letters in Hans Noll Watches.

1966

The brand establishes a reputation for exceptional watch making, including ring watches, pendant watches, clip watches and more.

1990

The precision and skill of Hanowa leads to a focus on the production of sports, performance and lifestyle watches. Out of this, the Swiss Military brand is born.

2008

Hanowa celebrates its 45th Anniversary.

Today (50th Anniversary for the brand)

SWISS MILITARY HANOWA has grown into a powerful watch brand with global recognition, reflecting a sporty, sophisticated lifestyle that adheres to a philosophy grounded in finding value and elegance at a reasonable price point.

Further information

Address

Hanowa AG
Gibelinstrasse 27
CH - 4503 Solothurn

Tel : (++41) 032 329 39 80
Fax : (++41) 032 329 39 89
Email : [email protected]

External links

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