LIV Swiss Watches

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LIV Swiss Watches
Type Private
Industry Fashion and jewelry
Founder(s) Esti Chazanow
Area served Worldwide
Products Swiss watches
Website vorlage:str right

LIV Swiss Watches is a watch company based in Miami, United States. It is historically notable for being the most crowdfunded Swiss watch brand to date.[1][2]

Although LIV Swiss Watches is headquartered in Miami, most of its watches are handcrafted and assembled in Switzerland.[3]

LIV Swiss Watches has been covered by Forbes,[4] Business Insider,[5] and many other major media outlets. The watches are available internationally, and have been featured by newspapers and magazines in Switzerland,[6] Germany,[7] France,[8][9] Japan,[10] and other countries.


In 2012, Esti Chazanow founded LIV Swiss Watches in Miami, Florida.[11][12] Chazanow wanted to build watches that combined affordability with durability and craftsmanship, and so launched a crowdfunding campaign on Kickstarter for her idea.[13]

The company has had an ongoing collaboration with cyclist Taylor Eisenhart since 2019.[14] In 2018, LIV Watches also awarded winners of the F1600 Championship Series with custom GX1-A Swiss watches.[15]

Being by far the most successfully crowdfunded Swiss watch brand in history, Chazanow believed that the watches' funding success was due to the fact that watch enthusiasts had found LIV Swiss Watches to be a highly personable niche brand, rather than a typical mass-produced consumer brand.[16] Besides LIV Swiss Watches, other watch brands that had also undergone initial crowdfunding include Sequent SuperCharger and Laventure Marine, although LIV Swiss Watches has had by far the most funding and number of backers.[17]


The first LIV watch model, the GX1 Swiss Quartz Chronograph, was launched in 2014.[18] The second model, the GX1-A Swiss Automatic, was funded with $1,119,029 by over 2,169 backers within 12 hours.[19][20]

Another model launched in 2016 is the GX Base.[21] Later in 2017, the next LIV model, called Rebel, was also funded within 12 hours, receiving more than $1.7 million from over 2,900 backers.[11] 2017 also saw the launch of the GX1-A, which has a luminescent feature called Super-LumiNova.[22] In 2018, the Titanium Ceramic Chrono watch was launched and funded.[23]

Other models include the GX1 Panda (for sportswear), GMT Cobalt, GX-AC, GX1, and various others.[24]

There is also a wide variety of limited edition watches and collections,[25] including specialized watches for divers, pilots,[26][27][28] and other specific uses and demographics.[29]

See also


  1. "LIV Rebel on Kickstarter". 2017-02-28. Retrieved 2017-02-28. 
  2. "LIV Rebel on LIVwatches". LIV Swiss Watches. 2017-02-28. Retrieved 2017-02-28. 
  3. Grant, James (February 23, 2016). "Miami-Based Watch Brand LIV Raises More Than $1 Million on Kickstarter". Miami New Times. Retrieved 2019-11-30. 
  4. Antony, Leather (Feb 19, 2016). "The Record Kickstarter Project That Was Fully Funded In 34 Minutes: Meet LIV's GX1-A Swiss Watch". Forbes. Retrieved 2019-11-30. 
  5. Ismael, Amir (Mar 9, 2018). "This Swiss watch startup met its crowdfunding goal in 34 minutes — here's why people love it". Business Insider. Retrieved 2019-11-30. 
  6. Hufschmid, Samuel (March 31, 2017). "Uhren für 1,7 Millionen im Internet verkauft: Ihm kann die Baselworld egal sein". NAWCC. Retrieved 2019-11-30. 
  7. Knapp, Johannes (14 February 2016). "Crowdfunding: LIV Genesis X1-A schweizer Automatikuhr". New Gadgets. Retrieved 2019-11-30. 
  8. Ludovic B.. "LIV dévoile une plongeuse et des chronographes automatiques". Le Petit Poussoir. Retrieved 2019-11-30. 
  9. Pons, Grégory (2018-06-04). "Un nouveau record de souscription se prepare dans le Swiss Made - celui qui vient de Miami (Floride)". Business Montres. Retrieved 2019-11-30. 
  10. "タフさと精巧さを両立したリーズナブルなスイス時計". Goods Press. 2019-03-12. Retrieved 2019-11-30. 
  11. 11,0 11,1 Kühn, Laura (August 13, 2018). "Hands-On with the LIV GX1-A Limited Edition: Blue Dial". Watch Time. Retrieved 2019-11-30. 
  12. Zuckerman, Linda (June 4, 2018). "The Crowdfunding Success of Microbrand LIV Watches". The Luxury Lifestyle Magazine. Retrieved 2019-11-30. 
  13. "MrWatchMaster Opinion: LIV Life To The Max". Mr. Watchmaster. May 29, 2018. Retrieved 2019-11-30. 
  14. Dreier, Fred (February 13, 2019). "Eisenhart builds personal business after rocky off-season". VeloNews. Retrieved 2019-11-30. 
  15. "Champions to Receive LIV GX1-A Watch". FL600 series. 11 September 2018. Retrieved 2019-11-30. 
  16. Weare, Michael (May 30, 2018). "LIV Watches Presents ‘The Breakthrough’ Campaign On Kickstarter". Watch U Seek. Retrieved 2019-11-30. 
  17. "The “baby” brands of Kickstarter". Europa Star. October 2017. Retrieved 2019-11-30. 
  18. LIV Swiss Watches history
  19. Mlot, Stephanie (February 22, 2016). "Non-Smartwatches Can Hit Kickstarter Gold, Too". PC Magazine.,2817,2499788,00.asp. Retrieved 2019-11-30. 
  20. Goodacre, Neal (December 19, 2018). "LIV GX1 Cool Gray – Get yours before they are gone!". Wrist Watch Review. Retrieved 2019-11-30. 
  21. Huang, Jessica (Mar 6, 2017). "This Swiss watch startup met its crowdfunding goal in 34 minutes — here's why people love it". Huffington Post. Retrieved 2019-11-30. 
  22. Chavers, Marcus (January 9, 2017). "LIV Watches Bring Swiss Automatics Home". Newsledge. Retrieved 2019-11-30. 
  23. "Top Trending Crowdfunding Projects of May 30, 2018". Medium. Jun 1, 2018. Retrieved 2019-11-30. 
  24. Dimengo, Nick. "No Matter The Situation, LIV Watches Have Versatile Timepieces That Make A Serious Statement". Brobible. Retrieved 2019-11-30. 
  25. "LIV Watches launches their fourth Kickstarter Campaign “The Breakthrough”". Watch Insider. May 29, 2018. Retrieved 2019-11-30. 
  26. "Impulse Buy: Liv Watches ‘The Breakthrough’ Kickstarter Collection". Oracle of Time. June 2, 2018. Retrieved 2019-11-30. 
  27. "LIV Watches Titanium Ceramic Chrono Timepieces". The Coolector. May 31, 2018. Retrieved 2019-11-30. 
  28. Goulard, Brice (2018-06-01). "LIV Watches is Back on Kickstarter with “The Breakthrough”, A Series of Sporty Automatic Watches". Monochrome Watches. Retrieved 2019-11-30. 
  29. Biggs, John (June 10, 2018). "LIV is Kickstarting a beefy and bold chronograph for race lovers". Techcrunch. Retrieved 2019-11-30. 

External links