Raymond Weil SA/en
Raymond Weil SA
Portrait
Swiss family company RAYMOND WEIL, founded in Geneva in 1976, enjoys a special place in the exclusive world of luxury watchmaking. Over the years, the Brand has come to stand out for its independent, dynamic and innovative character – while at the same time playing an active role in the development of the local economy and international watchmaking.
After spectacular and constant growth in every market, RAYMOND WEIL is present throughout the world. Under the leadership of Olivier Bernheim, President & CEO – recently joined by his sons Elie (Marketing Director) and Pierre (Areas Sales Director), both grandsons of M. Raymond Weil – the company has continued to expand and innovate in the fields of Product Research & Development, Marketing and Communication. The Geneva watchmaker is also committed to expanding into such regions and countries as Asia, Russia and India, reflecting their significant economic potential and the Brand's international reputation.
The Brand's expansion and influence among the world of prestige watchmaking are underpinned by its strategic positioning, the renewal of its product range, a new visual identity, and advertising campaigns that reflect the world and spirit of RAYMOND WEIL (embodied by the new nabucco collection), the launch of the RW Club and the Brand's presence on Second Life.
RAYMOND WEIL models are varied and determinedly modern, characterized by high quality and an emphasis on aesthetics. The range concentrates mainly on men's mechanical watches, but ladies' designs are far from neglected – take the shine jewellery watches and freelancer lady mechanical watches. Precious materials (diamonds, gold, alligator-skin and precious stones) play a significant role in the Brand's global range.
"INDEPENDENCE is a state of mind." The motto of the Geneva company sends a powerful message about why RAYMOND WEIL stands out amidst the luxury watchmaking sector as an audacious, youthful, dynamic, innovative Brand which has managed to adapt to the evolving economic environment, and adopt the innovations needed to remain a leader in its field. "INDEPENDENCE is a state of mind" embodies the approach of both the company and the men behind its success – and pays tribute to the patrimony and heritage of a family whose leitmotif is independence.
Key dates
1976
M. Raymond Weil launches the brand during a period of crisis for the watchmaking industry. His fundamental goal: to produce watches with a novel concept and design.
Independence, Savoir-Faire, Aesthetics, Creativity – the Brand's Founding Values.
1982
Olivier Bernheim, Raymond Weil's son-in-law, joins the family company.
1996
Olivier Bernheim becomes President & CEO. His dynamism, entrepreneurial vision and avowed aesthetic sensitivity enable RAYMOND WEIL to develop internationally while maintaining its family identity.
1999
Launch of Research & Development department to help RAYMOND WEIL enjoy full control of the watch-design process. By embracing the latest technological innovations, R&D has been responsible for numerous RAYMOND WEIL innovations – such as the development of the complication for the GMT function of the famous don giovanni così grande two time zones and the patented, quick and easy interchangeable bracelet system for the ladies' shine collection.
2003
Brand repositioning. The company rethinks 95% of production, reducing its range while overhauling its distribution-network to concentrate on more selective sales outlets across five continents.
2006
Celebrating 30 Years of Success