BASELWORLD 2009 : tradition takes place of honour
BASELWORLD 2009 : tradition takes place of honour
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With the forthcoming opening of BASELWORLD, the world’s most important watch fair, the Swiss exhibitors are pleased to unveil the early trends for 2009. More than ever, Swiss watch creations embody the values that have forged the reputation of Swiss horology across the centuries: savoir-faire, excellence and innovation.
Watch culture rather than flamboyant finishing
2009 marks a return to traditional watch values. The movement – historically mechanical – retakes its pre-eminent place at the heart of the timepiece. To achieve authenticity, the flamboyant finishing of recent years has given place to refinement. Dials, delicately openworked, reveal the fine mechanical architecture of the watch. The vogue, in fact, is for movements designed and manufactured in-house, a manufactory spirit that confirms the legitimacy of our watchmakers. Many watch brands have also drawn on their past. Old movements and legendary models - revamped to meet current tastes - embody the world of famous names that have shaped the history of watchmaking. 2009 also sees the return of one of the oldest complications, the regulator. Rarely have the heritage and crafts of watchmaking been so prominent as this year. And it is certainly no accident that perfectly mastered technical elements are being valorised, rather than an excess of complications. As far as design is concerned, the trend is towards unpretentious refinement: anthracite grey and full-black take pride of place, while brands have been happy to combine steel cases with coloured bezels, pink gold in particular.
Rendezvous at BASELWORLD
The Swiss exhibitors are looking forward to meeting you at their booths. While watchmakers, jewellers and those working in affiliated branches represent different worlds, they are united by a constant: that of excellence and love of fine workmanship. So, see you at BASELWORLD between 26 March and 2 April!
NEW PRODUCTS 2009
ALPINA Extreme Tourbillon Regulator Manufacture
AQUANAUTIC Super King Diving Tourbillon
ARMIN STROM Skeleton Square Man
ARMIN STROM Armin by Armin Strom - Regulator Earth
BULOVA Colosseum Ladies 63R117
CERTINA DS 1 Chrono Automatique
CHOPARD Happy Sport Chrono Steel
DAVIDOFF Very Zino Gent Automatic Bicolour
DEWITT Academia Tourbillon Force Constante à Chaîne
DOXA Château des Monts Limited Edition
DUBEY & SCHALDENBRAND Gran'Chrono Astro
FRANC VILA FVa n° Cuatro Tourbillon Chronograph SuperLigero Concept
FREDERIQUE CONSTANT Love Heart Beat Automatic
FREDERIQUE CONSTANT Maxime Manufacture Automatic
GERALD GENTA Octo Tourbillon Sunray
Glashütte Original - Lady Serenade Chronograph
Glashütte Original - Senator Chronograph XL
Glashütte Original - Senator Meissen Tourbillon
Glashütte Original - Senator Perpetual Calendar
Glashütte Original - Senator Sixties Square Chronograph
Glashütte Original - Sport Evolution Impact Panorama Date
GREUBEL FORSEY Quadruple Tourbillon
HAMILTON Ventura XXL Automatic
HANHART Primus Pilot's Chronograph All Black
HARRY WINSTON Talk To Me, Harry Winston
JACQUELINE URBACH Precious Inspiration
LONGINES Weems Second-Setting Watch
LOUIS ERARD 1931 Régulateur Réserve de Marche
LOUIS MOINET Jules Verne Instrument 1
LUMINOX Blackbird SR-71 Limited Edition II
MATTHIA'S & CLAIRE Renaissance Collection Watch
MAURICE LACROIX Masterpiece Le Chronographe Squelette
MAURICE LACROIX Pontos Décentrique GMT pink gold
MB-MICROTEC H3 traser® Lady Sporty
MB-MICROTEC H3 traser® Chronograph Lady Pink
MONDAINE Official Swiss Railways Watch Evolution
MOVADO Red Label Museum Calendomatic ™
Oris Rectangular Bob Dylan Limited Edition
PERRELET Chronographe à rattrapante Louis-Frédéric
PIERRE DEROCHE TNT Royal Retro
PORSCHE DESIGN Rattrapante P'6920
RADO True Chronograph Platinum Matt
ROMAIN JEROME Dark Side of the Moon
ROMAIN JEROME Titanic DNA - A la Grande
RONDA Calibre Ronda Mastertech 7004.P
SAINT HONORE Haussman Magnum Automatic
SWISS MILITARY-HANOWA Revenge Dual Time
TISSOT T-Race MotoGP Limited Edition
ULYSSE NARDIN Maxi Marine Diver Titanium
UNIVERSAL GENEVE Compax - Limited Edition
