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Rolex SA

ROLEX SA
Company logo
Website www.rolex.com
Legal form
Founded 1905 London, England
Hans Wilsdorf, Alfred Davis
Headquarter Geneva, Switzerland
Key people Jean-Frédéric Dufour (CEO)
Bertrand Gros (VR-Präsident)
Owner Wilsdorf Foundation
Employees approx. 10 000 (2014) [1]
Revenue CHF 4.5 billion (2012)
Production more than 800 000 certified watches per year (2013) [2]
Brands Rolex, Tudor
Subsidiaries Montres Tudor SA
Hans Wilsdorf, founder of Rolex
"Rolex Hans Wilsdorf", Rolex Oyster Watch Co. Geneva, Case No. 59333, circa 1937
Rolex Prince, Jumping Hour ca. 1929

Brands

  • Rolex, Rolex S.A.
  • Tudor, Montres Huître (Hüther) S.A. (Oyster Watch Limited)

Watches

The Oyster Collection


Model Launch Revision Collection 2014 Collection 2015
Air-King 1945 2007
Bubble Back 1938
Cosmograph 1961
Cosmograph Daytona 1963 1988, 2000, 2013 2014
Datejust 1945 2009
Lady-Datejust 1957
Lady-Datejust 28 2015
Datejust II
Datejust Lady 31
Datejust Pearlmaster 34 2014
Datejust Pearlmaster 39 2015
Lady-Datejust Pearlmaster 2013
Day-Date 1956 2013
Day-Date "Sertie" 2013
Day-Date II 1956 2008
Day-Date 40 2015
Rolex Deepsea
Explorer 1953 2010
Explorer II 1971 1988, 2011
GMT II 1985 1988
GMT-Master 1954 2006, 2007, 2013
GMT-Master II 1982/3? 1985, 2013 2014
Milgauss 1956 2007 2014
Oyster Perpetual 1931 2008 2014
Oyster Perpetual 39/34/31/26 2015
Lady Oyster Perpetual 1954
Pearlmaster 1992
Sea-Dweller 1967 2014
Sea-Dweller Deepsea 2008
Sea-Dweller 4000 1978 2008 2014
Submariner 1953 1954, 1979, 2007, 2012
Submariner Date 1969 2003, 2010
Sky-Dweller 2012 2014
Turn-O-Graph 1953
Yacht-Master 1992 1994
Yacht-Master II 2007 2011, 2013
Yacht-Master 37/40 2015
OysterQuartz 1970/6?


The Cellini Collection


Model Launch Revision Collection 2014 Collection 2015
Cellini Time 2014 2015
Cellini Date 2014
Cellini Dual Time 2014
Cellini Rolex Prince


Bracelets and clasps of the Oyster collektion

Rolex Bracelets (f.u.t.d): Jubilé, Pearlmaster, Oyster, President
The Rolex Yacht-Master 40 with the new Oysterflex bracelet


MODEL LAUNCH STRUCTURE WATCHES CLASPS EXTENSION
Oyster bracelet 1930 three-piece link metal bracelet Professional Models: Submariner, Explorer, Yacht-Master, Cosmograph Daytona
Classic Models: Datejust, Day-Date and Sky-Dweller 		Oysterclasp, Oysterlock, Crownclasp Easylink comfort extension link
Jubilé bracelet 1945 five-piece link metal bracelet Designed specially for the launch of the Oyster Perpetual Datejust. Crownclasp, concealed clasp
President bracelet 1956 three-piece link metal bracelet Created for the launch of the Oyster Perpetual Day-Date. The President bracelet is reserved today to the Day-Date and to certain ladies’ versions of the Datejust in precious metals. Crownclasp, concealed clasp
Pearlmaster bracelet 1930 five-piece link metal bracelet It was created in 1992 for the ladies’ Pearlmaster model. Today it is also fitted to special editions of the models Day-Date and Datejust. Crownclasp, concealed clasp
Oysterflex bracelet 2015 superelastic metal blade, overmoulded with highperformance black elastomer Introduced on the Yacht-Master model. Oysterlock safety clasp


Features and developments of Rolex

Winding Crown, Twinlock and Triplock

Rolex Twinlock & Triplock

To distinguish the winding crown of the Oyster collection Rolex places additional signs below the distinctive Rolex-Crown, depending on the type of winding crown and the material of the watch. A watch with a Twinlock Winding Crown which is made of steel gets a dash, a case made of gold (white-, yellow- und Everose gold) has two dots und just one dot, if it is made of platinum. As a mark for a Triplock Winding crown three dots are standing for steel, a watch made of gold has three dots also, but with one bigger in the middle. With a case made of platinum the size of the tree dots is exactly opposite.

steel gold platinum
 Twinlock Winding Crown  Milgauss steel Twinlock Winding Crown Datejust Pearlmaster 34 yellow gold Twinlock Winding Crown Day Tate 40 platinum Twinlock Winding Crown
 Triplock Winding Crown  Sea-Dweller 4000 steel Oyster GMT-Master II white gold Triplock Winding Crown Cosmograph Daytona platinum Triplock Winding Crown


Rolex Helium escape valve

Cerachrom bezel

see: Cerachrom bezel


Helium escape valve

see: Helium escape valve


Parachrom hairspring

see: Parachrom hairspring



Further information

Watch models

Watch movements

Archive

Literature

Address

Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26

Tel : (++41) 022 302 22 00
Fax : (++41) 022 300 22 55

External links

Sources

  1. ↑ 16.06.2014 - blick.ch - So tickt die Geldmaschine Rolex
  2. ↑ 01.11.2013 - welt.de - Das Geheimnis das in jeder Rolex steckt
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