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Rolex SA

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Founded 1905 London, England
Hans Wilsdorf, Alfred Davis
Headquarter Geneva, Switzerland
Key people Jean-Frédéric Dufour (CEO)
Bertrand Gros (VR-Präsident)
Owner Wilsdorf Foundation
Employees approx. 10 000 (2014) [1]
Revenue CHF 4.5 billion (2012)
Production more than 800 000 certified watches per year (2013) [2]
Brands Rolex, Tudor
Subsidiaries Montres Tudor SA
Hans Wilsdorf, founder of Rolex
"Rolex Hans Wilsdorf", Rolex Oyster Watch Co. Geneva, Case No. 59333, circa 1937
Rolex Prince, Jumping Hour ca. 1929


  • Rolex, Rolex S.A.
  • Tudor, Montres Huître (Hüther) S.A. (Oyster Watch Limited)


The Oyster Collection

Air-King 1945 2007
Bubble Back 1938
Cosmograph 1961
Rolex Cosmograph Daytona 2014 small.jpg Cosmograph Daytona Rennfahreruhr 1963 1965, 1988, 2000, 2004 2013 2014
Rolex Datejust 2015 small.jpg Datejust Klassische Uhr 1945 2009
Lady-Datejust 1957
Lady-Datejust 28 2015
Datejust II 2009
Datejust Lady 31
Rolex Datejust Pearlmaster 2015 small.jpg Datejust Pearlmaster 34 Schmuckversion 2014
Datejust Pearlmaster 39 2015
Lady-Datejust Pearlmaster 1992 2013
Rolex Day Date 2013 small.jpg Day-Date Klassische Uhr 1956 2013
Day-Date 40 2015
Day-Date "Sertie" 2013
Day-Date II 1956 2008
Rolex Deepsea 2014 small.jpg Rolex Deepsea Taucheruhr 2008 2014
Rolex Explorer II small.jpg Explorer Bergsteigeruhr 1953 2010
Explorer II 1971 1988, 2011
Rolex GMT-Master II 2014 small.jpg GMT II 1985 1988
GMT-Master 1955 2006, 2007
GMT-Master II 1982 1985 2013 2014
Rolex Milgauss 2014 small.jpg Milgauss 1956 2007 2014
Rolex Oyster Perpetual 2014 small.jpg Oyster Perpetual Urmodell 1931 1953, 2008 2014
Oyster Perpetual 39/34/31/26 2015
Lady Oyster Perpetual 1954
Pearlmaster 1992
Rolex Sea-Dweller 2014 small.jpg Sea-Dweller Taucheruhr 1967
Sea-Dweller Deepsea 2008
Sea-Dweller 4000 1978 2008 2014
Rolex Submariner small.jpg Submariner Taucheruhr 1953 1954, 1979, 2007, 2012
Submariner Date 1969 2003, 2008, 2010
Rolex Sky-Dweller 2014 small.jpg Sky-Dweller Klassische Uhr 2012 2014
Turn-O-Graph 1953
Rolex Yacht-Master 2015 small.jpg Yacht-Master 1992 1994
Yacht-Master 37/40 2015
Yacht-Master II 2007 2011 2013
OysterQuartz 1970/6?

The Cellini Collection

Rolex Cellini Time 2014 small.jpg Cellini Time 2014 2015
Rolex Cellini Date 2014 small.jpg Cellini Date 2014
Rolex Cellini Dual Time 2014 small.jpg Cellini Dual Time 2014
Rolex Cellini Prince small.jpg Cellini Rolex Prince

Bracelets and clasps of the Oyster collektion

Rolex Bracelets (f.u.t.d): Jubilé, Pearlmaster, Oyster, President
The Rolex Yacht-Master 40 with the new Oysterflex bracelet

Oyster bracelet 1930 three-piece link metal bracelet Professional Models: Submariner, Explorer, Yacht-Master, Cosmograph Daytona
Classic Models: Datejust, Day-Date and Sky-Dweller
Oysterclasp, Oysterlock, Crownclasp Easylink comfort extension link
Jubilé bracelet 1945 five-piece link metal bracelet Designed specially for the launch of the Oyster Perpetual Datejust. Crownclasp, concealed clasp
President bracelet 1956 three-piece link metal bracelet Created for the launch of the Oyster Perpetual Day-Date. The President bracelet is reserved today to the Day-Date and to certain ladies’ versions of the Datejust in precious metals. Crownclasp, concealed clasp
Pearlmaster bracelet 1930 five-piece link metal bracelet It was created in 1992 for the ladies’ Pearlmaster model. Today it is also fitted to special editions of the models Day-Date and Datejust. Crownclasp, concealed clasp
Oysterflex bracelet 2015 superelastic metal blade, overmoulded with highperformance black elastomer Introduced on the Yacht-Master model. Oysterlock safety clasp

Features and developments of Rolex

Winding Crown, Twinlock and Triplock

Rolex Twinlock & Triplock
Rolex GMT MASTER-II Cerachrom bezel
Rolex Helium escape valve
Parachrom hairspring
Rolex Oyster case with the Rolex fluting

To distinguish the winding crown of the Oyster collection Rolex places additional signs below the distinctive Rolex-Crown, depending on the type of winding crown and the material of the watch. A watch with a Twinlock Winding Crown which is made of steel gets a dash, a case made of gold (white-, yellow- und Everose gold) has two dots und just one dot, if it is made of platinum. As a mark for a Triplock Winding crown three dots are standing for steel, a watch made of gold has three dots also, but with one bigger in the middle. With a case made of platinum the size of the tree dots is exactly opposite.

steel gold platinum
 Twinlock Winding Crown  Milgauss steel Twinlock Winding Crown Datejust Pearlmaster 34 yellow gold Twinlock Winding Crown Day Tate 40 platinum Twinlock Winding Crown
 Triplock Winding Crown  Sea-Dweller 4000 steel Oyster GMT-Master II white gold Triplock Winding Crown Cosmograph Daytona platinum Triplock Winding Crown

Cerachrom bezel

see: Cerachrom bezel

Helium escape valve

see: Helium escape valve

Parachrom hairspring

see: Parachrom hairspring

Rolex fluting

see: Rolex fluting

Further information

Watch models





Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26

Tel : (++41) 022 302 22 00
Fax : (++41) 022 300 22 55

External links