Rolex/en

Rolex SA

ROLEX SA
Website	www.rolex.com
Legal form
Founded	1905 London, England Hans Wilsdorf, Alfred Davis
Headquarter	Geneva, Switzerland
Key people	Jean-Frédéric Dufour (CEO) Bertrand Gros (VR-Präsident)
Owner	Wilsdorf Foundation
Employees	approx. 10 000 (2014)
Revenue	CHF 4.5 billion (2012)
Production	more than 800 000 certified watches per year (2013)
Brands	Rolex, Tudor
Subsidiaries	Montres Tudor SA

Hans Wilsdorf, founder of Rolex

"Rolex Hans Wilsdorf", Rolex Oyster Watch Co. Geneva, Case No. 59333, circa 1937

Rolex Prince, Jumping Hour ca. 1929

Brands

• Rolex, Rolex S.A.
• Tudor, Montres Huître (Hüther) S.A. (Oyster Watch Limited)

Watches

The Oyster Collection

	MODEL	TYPE	LAUNCH	REVISION	COL. 2013	COL. 2014	COL. 2015
	Air-King		1945	2007
	Bubble Back		1938
	Cosmograph		1961
	Cosmograph Daytona	Rennfahreruhr	1963	1965, 1988, 2000, 2004	2013	2014
	Datejust	Klassische Uhr	1945	2009
	Lady-Datejust		1957
	Lady-Datejust 28						2015
	Datejust II		2009
	Datejust Lady 31
	Datejust Pearlmaster 34	Schmuckversion				2014
	Datejust Pearlmaster 39						2015
	Lady-Datejust Pearlmaster		1992		2013
	Day-Date	Klassische Uhr	1956		2013
	Day-Date 40						2015
	Day-Date "Sertie"				2013
	Day-Date II		1956	2008
	Rolex Deepsea	Taucheruhr	2008			2014
	Explorer	Bergsteigeruhr	1953	2010
	Explorer II		1971	1988, 2011
	GMT II		1985	1988
	GMT-Master		1955	2006, 2007	2013
	GMT-Master II		1982	1985	2013	2014
	Milgauss		1956	2007		2014
	Oyster Perpetual	Urmodell	1931	1953, 2008		2014
	Oyster Perpetual 39/34/31/26						2015
	Lady Oyster Perpetual		1954
	Pearlmaster		1992
	Sea-Dweller	Taucheruhr	1967
	Sea-Dweller Deepsea		2008
	Sea-Dweller 4000		1978	2008		2014
	Submariner	Taucheruhr	1953	1954, 1979, 2007, 2012
	Submariner Date		1969	2003, 2010
	Sky-Dweller	Klassische Uhr	2012			2014
	Turn-O-Graph		1953
	Yacht-Master		1992	1994
	Yacht-Master 37/40						2015
	Yacht-Master II		2007	2011	2013
	OysterQuartz		1970/6?

The Cellini Collection

	MODEL	LAUNCH	REVISION	COL. 2013	COL. 2014	COL. 2015
	Cellini Time				2014	2015
	Cellini Date				2014
	Cellini Dual Time				2014
	Cellini Rolex Prince

Bracelets and clasps of the Oyster collektion

Rolex Bracelets (f.u.t.d): Jubilé, Pearlmaster, Oyster, President

The Rolex Yacht-Master 40 with the new Oysterflex bracelet

MODEL	LAUNCH	STRUCTURE	WATCHES	CLASPS	EXTENSION
Oyster bracelet	1930	three-piece link metal bracelet	Professional Models: Submariner, Explorer, Yacht-Master, Cosmograph Daytona Classic Models: Datejust, Day-Date and Sky-Dweller	Oysterclasp, Oysterlock, Crownclasp	Easylink comfort extension link
Jubilé bracelet	1945	five-piece link metal bracelet	Designed specially for the launch of the Oyster Perpetual Datejust.	Crownclasp, concealed clasp
President bracelet	1956	three-piece link metal bracelet	Created for the launch of the Oyster Perpetual Day-Date. The President bracelet is reserved today to the Day-Date and to certain ladies’ versions of the Datejust in precious metals.	Crownclasp, concealed clasp
Pearlmaster bracelet	1930	five-piece link metal bracelet	It was created in 1992 for the ladies’ Pearlmaster model. Today it is also fitted to special editions of the models Day-Date and Datejust.	Crownclasp, concealed clasp
Oysterflex bracelet	2015	superelastic metal blade, overmoulded with highperformance black elastomer	Introduced on the Yacht-Master model.	Oysterlock safety clasp

Features and developments of Rolex

Winding Crown, Twinlock and Triplock

Rolex Twinlock & Triplock

Rolex GMT MASTER-II Cerachrom bezel

Rolex Helium escape valve

Parachrom hairspring

Rolex Oyster case with the Rolex fluting

To distinguish the winding crown of the Oyster collection Rolex places additional signs below the distinctive Rolex-Crown, depending on the type of winding crown and the material of the watch. A watch with a Twinlock Winding Crown which is made of steel gets a dash, a case made of gold (white-, yellow- und Everose gold) has two dots und just one dot, if it is made of platinum. As a mark for a Triplock Winding crown three dots are standing for steel, a watch made of gold has three dots also, but with one bigger in the middle. With a case made of platinum the size of the tree dots is exactly opposite.

	steel	gold	platinum
Twinlock Winding Crown
Triplock Winding Crown

Cerachrom bezel

see: Cerachrom bezel

Helium escape valve

see: Helium escape valve

Parachrom hairspring

see: Parachrom hairspring

Rolex fluting

see: Rolex fluting

Further information

Watch models

• Picture gallery watch models Rolex/en
• Watch models Rolex/en

Movements

• Picture gallery movements Rolex/en
• Movements Rolex/en

Archive

• Picture gallery archive Rolex/en
• Archive Rolex/en

Literature

• Rolex; Autor: Franz-Christoph Heel
• Uhren als Kapitalanlage. Wie man von Rolex, Cartier und Co. Profitieren kann; Autor: Michael Brückner; ISBN 3898791521
• Vintage Rolex: Sports Models; Autor: Martin Skeet; ISBN 0764322486
• Rolex Chronographen. Faszination durch Präzision; Autor Paolo Gobbi; Foto: Filippo Vinardi; ISBN 3766716220
• Armbanduhren- Spezial: Rolex. Träume für Millionen; Autoren: Peter Braun, Manfred Wegener; ISBN 3893656588
• Das ZEITGEFÜHL-Uhrenbuch; Autor: Gerd-Lothar Reschke; ISBN 3-938607-61-0

Address

Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26

Tel : (++41) 022 302 22 00
Fax : (++41) 022 300 22 55

External links

• Rolex - Official Website
• Tudor - Official Website
• Oysterinfo - Private Website
• Oysterworld - Informations about Rolex (private website)
• Beckertime - Blog - largest provider of preowned Rolex watches