German high-end watchmaker celebrates filmmakers in Berlin
German high-end watchmaker celebrates filmmakers in Berlin
Berlin / Glashütte, November 2010
Glashütte Original signs three-year partnership with the Berlin International Film Festival “Berlinale”
The German high-end watchmaker Glashütte Original has signed a three-year partnership agreement with the Berlinale, Germany’s largest cultural event and one of the leading film festivals in the world.
The agreement calls for Glashütte Original, a company of the Swatch Group Ltd., to serve as Co-Partner of the Berlinale, starting with the 61st edition of the festival set to begin February 10th, 2011. As Co-Partner of the Berlinale, Glashütte Original will step into the limelight to introduce itself to an international audience.
For ten days in February 2011, all eyes will be focused on the films, filmmakers, actors and events surrounding the Berlinale, which boasts by far the largest audience of any film festival in the world.
Last year, some 300,000 tickets were sold for the 403 films from 128 countries screened over the course of the ten day event, and the festival continues to grow each year.
The Berlinale celebrates the world’s top films and filmmakers, the history and culture of the medium, and the extraordinary skills and craftsmanship required to make a successful film.
As a leading maker of high-end mechanical German timepieces, Glashütte Original values the history of watchmaking and continues to cultivate the skills that are unique to the fine art of making watches.
For 165 years, the name “Glashütte” has been a synonym for high-quality watchmaking, German precision, and exquisite design. The values and skills of genuine manufacture production have been handed down through the generations and are alive today at Glashütte Original.
From the smallest screw to the most complicated watch movement, timepieces by Glashütte Original are manufactured in the highest degree of production depth, with a great deal of the work done by hand.