Junghans: Time in its new form
Press release
Schramberg, February 2017
Time in its new form
With the FORM Junghans is launching a new watch line that combines modern design in a classic watch form.
Create your own time
A watch for every occasion and every time – Junghans makes this wish come true with the new FORM. The timepiece gives its wearer the freedom and opportunity to make a successful appearance at every occasion. Good style is timeless and the modern, unadorned FORM is a master of reservation – a characteristic timepiece for every point in time.
Design in depth
The new FORM A is a watch awaiting discovery. Viewed from the front it presents a clear profile, whilst being ergonomic from the side – the convex shape of the case underscores its flat appearance and enhances wearing comfort. At first glance the FORM A appears somewhat reserved. It is only on closer observation that the optical refinements are revealed. The modern, austere design of the timepiece offers scope for a remarkable three-dimensionality. This is created by an embossed square minute track and the concave doming of the dial, which is protected by a scratch-resistant sapphire crystal. Equally discreet and stylish in the models with hour numerals is the contrasting edge of the leather strap – tailored to the colours of the minute track. As a further feature, the automatic movement that the A in the name refers to can be viewed through a tinted glass back. These are the fine nuances that distinguish the FORM A and accentuate the character of the wearer.
Junghans – The German watch
Junghans was founded in the Black Forest town of Schramberg in 1851. Over 150 years of expertise in precision and design is reflected in memorable milestones: In 1093 Junghans was the largest watch manufacturer in the world, with over 3,000 employees. The development of precision movements made the company the largest German manufacturer of chronometers in 1951 and the third largest worldwide in 1956. In 1972 Junghans was the official timekeeper of the Olympic Games in Munich, setting new standards in timekeeping. After an eventful and turbulent company history, the Schramberg entrepreneurs Dr. Hans-Jochem and Hannes Steim became the new owners of the venerable company in 2009. Each watch is produced in Schramberg with great attention to detail, technological expertise and high standards of design and quality. The collection comprises charismatic timepieces: The Meister watches, which have been produced since the 1930s, reflect the history and present of the company. In 1956 Max Bill designed watches that have become absolute classics. Distinguished by the Bauhaus philosophy, they are still produced today in nearly unchanged form. Junghans set new standards in 1990 with the invention of the radio-controlled wristwatch – a technology that is still used today, in combination with environ-mentally-friendly solar power. A wide variety of technology as unique as the watches bearing the star.