Junghans – The German watch - Junghans reports stable growth again
February, 2013
Following strong sales growth in the jubilee year 2011, 2012 saw Uhrenfabrik Junghans GmbH & Co. KG increase turnover once again, to 22 m euros. Taking account of the strategic disposal of various fields of business, this still amounted to a positive sales growth of around 6 %. If brand sales alone are ob-served, since the 2009 takeover by the Schramberg-based Steim family a positive curve culminates in a growth rate of 23 % in 2012. Overall, Junghans has positioned itself successfully in German specialist retail, with the brand also recording impressive growth in the international markets, at 33 %, significantly above that of the German market. Earnings have also more than exceeded expectations: the pleasing profit in 2012 highlights the stability of the company and provides scope for further investment at the Schramberg site. With around 60 %, mechanical models again made up the largest share of overall sales in 2012. Alongside the Erhard Junghans and Meister watches the max bill by junghans and Bogner by Junghans collections also contributed to the success. The stable growth is also manifested at the company site, where 2012 saw the Steim family acquire key buildings and more than 19,000 m2 of the Junghans site in the Geißhalde. The workforce has also grown further: 17 new jobs were created in 2012, with the number of employees increasing to 122. Further recruitment is planned for 2013.
Outlook for 2013
In 2013 the focus is upon the classic Meister watches. The range will be joined by the new complications Meister Agenda and Meister Kalender. The Meister Chronometer Gold sees Junghans extend the series of limited collectors' watches in real gold, with the Meister Damen a first feminine interpretation of the historic classic. The successful max bill ladies' model will also be expanded further and the sporty Bogner by Junghans collection will be joined by new models. The new models of the first six months of the year will be presented at the INHORGENTA MUNICH from 22 to 25 February 2013.
The company plans to further extend selective distribution both nationally and internationally. The already high-quality presence in specialist retail will continue to be the focus of brand management, in order to ensure global recognition of the brand. In 2013 the same also applies for the internet, where clear representation of the brand is also in focus. Defending the registered designs and patents will also receive particular attention in 2013, as the success of the brand is leading others to imitate it. Initial measures have already been introduced and have proved successful.
Junghans – the German watch
For more than 150 years, the Junghans brand has stood for quality, reliability and passion. Based in Schramberg, Germany, the long-established, independent company designs and manufactures watches that set new standards and are held in high regard around the world. Having close ties to the company’s location and being committed to the values that Junghans embodies, the owners work hard to maintain traditions and to move purposefully forward to a successful future. Tradition and an unswerving spirit of innovation are also reflected in the design and engineering of the company’s watches. In this regard the spectrum embraces all current watchmaking technologies: from classic mechanical watches and quartz technology all the way to the company’s own radio-controlled and solar technology. With innovative products ‘Made in Germany’ and an international outlook, Junghans will continue in future to further develop the unique success story of the watch with the star.